Seeking Advice in Digital Marketing & eCommerce?

Stop wasting money. Make it profitable.
Grow Faster & Smarter with Winnie Lai, a Digital Marketing Coach.

Ask Me

Spend a lot in digital ads but not seeing good returns?

You may need to improve in these areas:
1. Define clear objectives and your audience.

2. Solidify the foundation in digital campaigns.

3. Streamline process and standardize procedure.

4. Highlight your unique positioning and values.

5. Review performance with the right data.

Follow my lead to achieve a better result.

Let's Talk

Who am I?

A full-stack digital marketer with wide range of knowledge and experience, from SEM, SEO, Social Media Marketing, Email Marketing, UIUX to Web Analytics and more.

Winnie Lai - Digital Marketing and eCommerce Consultant

13+ Years of Professional Experience in Digital Marketing and eCommerce.

✦ Diverse experience from both in-house and agency roles.

✦ Managed projects across various industries, including beauty, banking, insurance, eCommerce, FMCG, retail, and hospitality.

✦ Specialize in providing digital strategy, optimizing digital ad performance and stremlining execution process.

✦ Skilled at building projects from the ground up.

✦ Uses a systematic approach to manage digital campaign and provide actionable insights.

✦ Able to handle both creative design and technical projects.

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What I Can Help?

My skills and experience encompasses digital functions, including strategy, planning, execution, performance review, and optimization.

Pay-Per-Click Advertising
(PPC)

Create a strategy, establish a strong foundation, and optimize campaign performance to drive growth in managing SEM, Display Ads, YouTube Ads, and Meta Ads.

Search Engine Optimization (SEO)

Perform keyword research, conduct a technical SEO audit, and create SEO-friendly content.

Social Media Marketing

Develop a content strategy, create a contingency plan, and generate content ideas to boost engagement.

EDM & Loyalty Programme

Drive repeat purchases by establishing a loyalty program paired with an effective communication strategy through email and WhatsApp campaigns.

Performance Dashboard

Advise on GTM tracking plan, set up GA4, and visualize insights by using Looker Studio.

Web UI / UX & Project Management

Draft project requirements, create UI/UX mockups, and conduct UAT testing for quality management.

E-commerce Strategy

Define the brand positioning, standout products, and develop promotional plans, logistics flow, customer service flow, and payment methods to maximize net profit.